Why LKC Consulting?

Laura Chapin hiking in front of a Colorado mountain lake

Message matters now more than ever.

Even in the digital age, simple communication principles remain true: news matters and message matters. Regardless of what platform it’s on, the message has to be effective, move the needle, and shape public conversation.

Shaping the Conversation

According to the latest Nielsen numbers, News accounted for 20% of all national TV viewing in 2020, easily making it the most-watched genre of TV content. That’s an exponential *increase* over the last 5 years.

As an experienced professional who’s worked for both candidates and complex issue campaigns, I can tell you earned media, reinforced by a robust digital strategy, determines success. Earned media fundamentally shapes public opinion.

 Building Success

Effective messaging and earned media creates the foundation of what I do and what I can do for you.  Together, we can build success.